Where potential soars

Visual Communication Design 1 & 2

Introduction

 

This study encompasses designing for stated purposes. Students examine set purposes and contexts to design effective solutions within the three fields of design; Communication, Industrial and Environmental.

 

On a daily basis we are surrounded by communicative design from billboards, architecture, furniture, posters, logos, the internet, interior design and much more. In Units 1 and 2 students learn the tools and methods that are employed in industry practice today, as well as gain an understanding of factors that can influence design such as visual aesthetics, target audience, typography, sustainability, purpose and placement.

 

Visual Communication Design students acquire skills in freehand and technical drawing, experience with a range of medias, manual and digital design applications and knowledge of Australian Design Standards and Conventions. They examine past and present designers and communications to better understand how communications are a valuable and innate part of society today and into the future. The course consists of written and practical components (folio and production) and end of unit examinations.

 

If you have an interest in design or art and are considering a tertiary pathway in Design or the Visual Arts this could be a suitable subject to have in your course selection. Although not compulsory, it is encouraged that a student wishing to pursue Visual Communication Design at VCE complete Years 10 VCD and/or Year 10 Art.

 

UNIT 1: Introduction to visual communication design

 

Areas of Study

  1. Drawing as a means of communication
  2. Design elements and principles
  3. Visual communications in context

Outcomes

On completion of this unit students will be able to:

  1. Understand various drawing methods and how meaning can be communicated in the visual form through the use and application of medias, symbolism and context.
  2. Apply design elements and principles, to assist in the communication of meaning and visual aesthetic
  3. Identify and analyse contemporary and historical examples of Visual Communication and explain how they communicate ideas and reflect influences.

UNIT 2: Applications of visual communication within design fields

 

Areas of Study

  1. Technical Drawing in context
  2. Type and Imagery in Context
  3. Applying the design process

Outcomes

On completion of this unit students will be able to:

  1. Understanding and employ technical drawings styles and conventions related to either Environmental or Industrial design fields
  2. Manipulate type and imagery for specific contexts and purposes
  3. Apply the design process to develop final solutions to set tasks.

Assessment

Satisfactory completion is based on the student’s demonstrated achievement of the set outcomes for the unit and of the student’s overall performance on assessment tasks.